Reddit

Reddit is the global hub of countless online communities. As one of the biggest social media platforms out there, it needs a robust support ecosystem with resources ranging from general app usage and troubleshooting to compliance. It succeeds by creating what is effectively a collection of knowledge bases for different audiences and leveraging Reddit’s greatest power: community.

The homepage is welcoming and simple, thanks to the friendly visual design that Reddit is known and loved for. It serves as a portal to two main knowledge bases: one for regular Redditors and one for community moderators. A little less prominent are the additional pages for businesses using Reddit Ads and Reddit Pro. Each of the audiences has its own content and categories, but interestingly, search works globally across them. To avoid confusion, the pages are color-coded so you always know where you are. Each page also has a comprehensive FAQ and, most importantly, links to subreddits where people can get help from the community.

Reddit’s articles are some of the best help content you’ll find online, ranging from troubleshooting to best practices for running or engaging with online communities. The instructions are clear with plain language and a pleasant, conversational tone typical for the Reddit brand. Where necessary, the instructions are collapsible to save screen space and make sure you only read the relevant ones.