Philips

Selling hundreds of products across a dozen categories within consumer electronics, Philips has to make sure that customers find the resources for their specific device. They do that expertly by making it as easy as possible to get to the page for the right product.

The entire help center is organized around finding particular products. But that requires the customer to actually know what product they have, and Philips recognizes this is not a small ask. After all, who knows by heart the exact model of their toothbrush or vacuum cleaner? So the help center lets you search by product number and provides visual instructions for where to find it. If that doesn’t help, you can also search by name. And beyond that, there’s always an option to simply click through the product categories until you find the right model. Philips does not leave you stranded.

Rather than standard articles, Philips help center has product pages, each with lots of valuable information about warranty, repairs and replacements. The pages have a clean, tabulated design so you never get lost in the detail. For each product, you can download the full user manual, look up frequently asked questions or check the basic troubleshooting steps. You can also immediately order replacement parts or make a warranty claim, so the support goes far beyond just help content and into a smooth customer experience.