Stonly lets you track custom properties and events attributed to customers. You can use this data to set up targeted triggers that launch specific Stonly content to different people on your website, based on criteria of your choice.
By default, the data is collected from the browser, when a user interacts with your website. But you can also send it directly to the Stonly API or connect Stonly to another app with webhooks.
This can be useful when you have a trove of existing data about customers and want to immediately start tailoring content to them. Or, for example, when you're provisioning new employees into the back office and would like it to surface onboarding materials relevant to the person's role or department.