With in-guide variables you can display different content to different customers in the same step, based on context.
Variables can be placed inside step text or inserted into URLs to create dynamic, customizable links.
You can use them for something as simple as greeting a website visitor by name, or to provide more practical information, like outstanding balance from their last invoice.
For variables to work, you need to provide data to them.
There are two types of variables, defined by their data source:
Locally transmitted - fetched from your website using the Stonly widget script or from the URL parameters.
Stored - using standard and custom properties saved in Stonly.
If you want to generate the values while someone is using your website, read about how to set this up with locally transmitted variables.
If you already have the data saved in Stonly as properties, you will be using Stored variables. You can move on to reading about adding them to a guide.