Personalized content empowers users to find self-serve solutions. With in-guide variables you can display different content to different customers in the same step, based on context.
This can be something as simple as greeting the user by name, or a more practical information, for example the outstanding balance from their last invoice or details of their current subscription.
For variables to work, you need to provide data to them.
There are two types of variables, defined by their data source:
Locally transmitted - fetched from your website using the Stonly widget script or from the URL parameters.
Stored - using standard and custom properties saved in Stonly.
If you want to generate the values while someone is using your website, read about how to set this up with locally transmitted variables.
If you already have the data saved in Stonly as properties, you will be using Stored variables. You can move on to reading about adding them to a guide.
