Track these properties for better targeting

When setting up tracking, it can be hard to know where to begin if you've never done it before.

Use this guide as a starter kit to pass to your development team when setting up the Stonly tracking script. In it, we give you 5 custom properties that once set up, you can use to effectively target your customers for the majority of your use cases.

And, chances are your organization is already tracking these in another 3rd party tool already, so your development team should be familiar with them:
  • User ID
  • Created at
  • Team role
  • Use case or other qualifier
  • Stage/plan
Scroll down to learn more about each property.

Property 1: User ID

This is a unique user ID that helps Stonly identify each of your customers when they come to your website or app.

Passing your user IDs to Stonly inside the tracking script is the first step to setting up the script.

And once that's successfully set up, Stonly will automatically start receiving basic information about each user's session such as their browser, last seen date, device, operating system, and more. 

Property 2: Created at

Expressed as a date, this is when each unique user created their account with your website or app.

With just this single property, you can target customers by adding "before" and "after" conditions for cases such as:
  • Showing a welcome announcement to all new signups
  • Or excluding recently created accounts from a guided tour of new capabilities

Property 3: Team role

Your name for this property might be a bit different, but this refers to the different kinds of roles your users might have:
  • Admin
  • Member
  • Owner
This property helps you target content based on the tools, solutions, and use cases that are important for some roles (and not for others).

Property 4: Use case or other qualifier

A lot of organizations will ask their new customers to answer questions like:
  • "What's your role?" (Marketing, sales, product, etc.)
  • Or "What did you come here to do?" (A list of your top solutions or use cases)
These questions typically boil down to a single customer type or use case, attributed to each unique user.

If this is expressed somehow in what you currently track and store, passing it to Stonly will let you target these segments with extremely relevant content to help guide them to their version of success.

Property 5: Stage/plan

Depending on what your company does, you'll be able to segment your customers by some sort of stage in the user journey, or perhaps a payment plan. Standard values for this field would include:
  • Trial
  • Premium
  • Free
  • Trial_expired
  • Beginner/intermediate/advanced