What is a tracking script?

Installing a tracking script is a common process for organizations who use 3rd party tools. 

For some important context, chances are your organization already collects and stores two kinds of data: 
  • Things about your customers (we call them "properties", other tools call them "attributes")
  • And what your customers do once they're on your site (called "events")
Continue to learn how to communicate with your development team to get tracking up and running.