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Custom properties menu in Stonly
Custom properties menu in Stonly

Custom properties and events

Stonly lets you create and track custom data attributes about your customers. They're called properties and events.

  • Properties describe the users themselves (e.g. name, subscription level, next billing date).

  • Events are actions users take (e.g. bought product, created a ticket).

You can use this data to launch targeted triggers based on criteria of your choice or to dynamically adapt content to visitors with data features.