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A beginner's guide to targeting

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User data screen opened in Stonly with a list of standard data properties
User data screen opened in Stonly with a list of standard data properties

What is targeting?

Chances are your organization already collects these two kinds of data:

  • Things about your customers (we call them "properties", others might call them "attributes"), like names, email addresses, or whether they're a premium subscriber.

  • Things your customers do on your site (called "events"), for example adding items to a cart or filling in a survey.

Using customer data to deliver personalized content is called targeting.

With Stonly, you can target content to users who need it, when they need it, based on what you already know about them. For example, a freshly registered user could receive onboarding hints, while someone whose subscription is expiring might see a banner reminding them to renew.