Stonly was co-founded by product people and as such, product quality is key for us. What we try to create is:
A product that serves a goal: Our product empowers people to achieve things. We feed our product ideas by concrete, real-life use-cases that we can/want to address.
A product that is efficient: Building powerful explanations is tough and complex. Stonly wants to simplify that process and make it easier for its users. Same goes for people consuming the content: Stonly aims at creating a smooth and productive learning experience.
A product that is delightful to use: We want people to feel good as they use Stonly. As such we try to create micro-interactions that bring instant satisfactions and provide a bug-free experience. From user experience to graphical interface to messaging there are many ways to fill people with positive emotions.
A product that is more than a piece of software: Whether it is with CRM, white- papers, content or support, Stonly should provide value to its users outside of the application by helping them achieve their goals (eg. explaining to support people how to reduce the number of monthly tickets rather than just how to create a good support explanation). What we are building is not just a tool, and the methodology around it matters a lot. Everything that is gravitating around the software is part of the product.
A product that can be sold: Not only our product has to provide enough value for its customers, but we need to make that value easy to understand for them so that they are ready to try it. Customers should see a clear path between using our product and what they want to achieve. Everything that can limit the first investment while providing instant benefit is key.
A product that reflects our brand and our company values:Whether it is in the tone or the quality of execution, what we will create as a culture should be reflected in our product.
Stonly solves a global issue and anyone having anything to explain can benefit from it. Hundreds of people already create guides on Stonly and use them to share knowledge with customers, partners and colleagues. The next step for Stonly is to put the product into as many hands as possible. As Stonly head of growth you will be in charge of acquiring and activating people that have knowledge to share.
More specifically, you will:
Find relevant acquisition channels.
Make Stonly stand out as a thought-leader in the world of success content.
Build case studies to showcase the value of the product.
Create a community around success content.
Help customers get started based on what they want to achieve.
Manage customer relationship both for activation, upsell and churn prevention.
The ideal profile for the job would fit to following criteria:
You have done customer acquisition through content and paid channels.
You have already successfully created CRM strategies based on email and in-app messages.
You have great copy writing skills and/or are able to manage copy writers.
You have a sense of ownership and are able to lead projects autonomously.
You are a great team player.
You are ready to commit to the pace of an ambitious start-up.
You have tested Stonly and enjoyed the experience.
Stonly is a new software platform solving the universal need for businesses and publishers to teach their audiences and users more effectively. Our market includes customer support & success teams, product managers & marketers, “how-to” writers and more. Stonly empowers these content creators to generate interactive, step-by-step guides that can be embedded anywhere.
As a funded startup based in Paris, Krakow and New York City, Stonly is growing its go-to-market team – marketing, success, sales, growth – with top talent.
We are on our way to helping millions of people become more successful with the products and services they use everyday and we’d like to have you join us!