What Type of Campaign are we building?
What Kind of Campaign are we creating?
Do we want to engage, book or nurture?
1. Engage:Is this to inform the candidate of a new role?
2. Book: Did the candidate already reply to a campaign with interest and we want to throw them in a campaign to book a call?
3. Nurture: Did the candidate already reply to a campaign saying not interested and we need to nurture them?