Most companies focus on a specific part of help content:
- Creating onboarding experience with walkthroughs (showing where to click)
- Creating knowledge content that can be used of
- Creating better help content for companies customers
- Creating better knowledge for companies employees
Our take is different. We consider that to get people to success, you need to have one solution that be use for onboarding, education and support customers and employees. By doing this what we lose in terms of focus from a marketing standpoint we gain on our capacity to "land and expand" and work with customers in order to organize all their content.